Wednesday, December 30, 2015
Writer's Wednesday: Do You Have A Plan?
Do you have a plan?
We're getting close to New Year's. You know, that time that's filled with resolutions and determinations to do things BETTER than we did the year before. In some ways, it's a great motivator. In others, it's a great way to set yourself up for failure. But it can be something else, too: a time to plan to ensure you DON'T fail.
Over the course of the year, you've seen how my columns have been fairly honest about how tough the industry is these days. In talking to other authors, I've seen a common theme: how do we make this easier on ourselves? How can we possibly do everything people are saying we need to do in order to be a success?
I decided, after much stressing and many sleepless nights, that what I needed to do was develop a Strategic Plan.
But I think it's necessary. One of the things that I am most proud of when I look around me at other authors and publishing professionals is that we're not just artists: we're business people. We don't just fall in love with our characters and the creative process. We also look after things like marketing, web presence, social media. We quite often design graphics, build ads, write articles, update our own websites, do our own accounting...and if we outsource ANY of that we then manage the hiring of what essentially amounts to sub-contractors.
And we write books. First. Before any of that stuff.
And when we're working harder than ever for less return, it's time to break out the Strategic Plan. Because it would be nice to have a solid focus to work clearly toward certain outcomes, be more efficient... basically, get more bang for our buck. And not be so damned tired.
In the meantime, all the best to you and yours going into the new year - may we all have health, happiness, and hey, maybe a little wealth too. Happy New Year!